FORM:
Hue(s) seen = red, yellow, green, black
Value(s) seen = high contrast between the dark negative space/shadows and light subjects.
Intensity seen = The red in the image is the brightest, most intense, closest to a pure hue. The green of the dress is deintensified with tinting and toning. The greens in the left image are deintensified with shading. There are also some more neutral shades in the left display (gray, tinted red, tinted yellow).
Temperature(s) seen = Overall the colors in the ad have a cool temperature, with exceptions for warm tones in small details in the left display such as the flowers, and fish.
CONTENT: The low key value in the background of this ad creates a sense of mystery and isolation, as the viewer does not know what could be in the dark though it appears empty. The dark also helps emphasize the subjects of the image through contrast, forcing the viewer to see only what they're wanted to see: the luxury items displayed like a renaissance painting, and the dress inspired by that lifestyle. The use of bright and deep red conveys a sense of romance seen in the renaissance era.
Another way that color benefits the composition of the piece is how complementary colors are used (red and green) in the design of the dress and left display, yet the green has been deintensified to lower the contrast. This allows a softer, more feminine approach that corresponds with the scalloped edges on the dress and flowers in the display, which again relates to the theme of modern luxury and romance.
Source: http://www.casasugar.com/Valentino-Fall-2013-Ad-Campaign-31082622
No comments:
Post a Comment